Regional Marketing Manager U.S.

Ascentry is entering an exciting new phase of expansion in the United States. To support this growth and strengthen our brand presence, we are creating a new role for a US Regional Marketing Manager. This strategic position will be instrumental in driving the adoption of our innovative laboratory data management solutions across the U.S. market. While this role offers geographic flexibility, our strong preference is for a candidate based on the East Coast.

The US Regional Marketing Manager, reporting directly to the Group Chief Marketing Officer (CMO) with a strong functional tie to the VP of Sales, USA, will be responsible for driving brand awareness, generating demand, and accelerating sales pipeline growth for Ascentry’s solutions in the United States.

• Localizing Global Strategy: Translate the Group’s global marketing and communication strategies into effective, region-specific marketing plans by adapting value propositions, messaging, and campaign narratives to address the unique dynamics, regulatory environment, and competitive landscape of the US Clinical Laboratory sector.
• Demand Generation: Develop, execute, and measure multi-channel, integrated marketing campaigns (including digital, content, events, and Account-Based Marketing) to create a consistent flow of qualified leads and drive revenue growth in close collaboration with the US Sales team.
• Sales Enablement & Collaboration (Functional Reporting): Act as the primary marketing partner to the VP of Sales, USA, creating and adapting high-impact marketing materials, presentations, and market intelligence to ensure the sales team is fully equipped to effectively engage and close business with target accounts.
• Market Intelligence: Conduct ongoing analysis of US market trends, competitor activities, and customer needs to identify new growth opportunities. These findings will be shared with the global team to inform product positioning, messaging adjustments, and the global product roadmap, ensuring US market requirements are integrated into the global strategy.
• Events & Outreach: Plan and manage regional participation in key US industry events, conferences, and webinars to maximize brand exposure, generate leads, and foster relationships with key industry stakeholders and influencers.
• Performance Measurement: Monitor, analyze, and report on the effectiveness (ROI, pipeline influence, lead conversion) of all US marketing initiatives to the Group CMO, ensuring continuous optimization and data-driven decision-making.

We are looking for a strategic and results-driven professional who brings:

• Strategic & Hands-on Leadership: A results-driven Regional Marketing Manager capable of launching and building brand presence in the highly competitive US market.
• Industry Expertise: 7+ years of B2B marketing experience within healthcare, medical technology, or laboratory software.
• Market Knowledge: Strong understanding of the U.S. healthcare and laboratory ecosystem (LIS, HIS, IVD vendors) and compliance frameworks (CLIA/CAP).
• Campaign Execution: Proven track record in executing integrated marketing campaigns that drive measurable sales pipeline growth.
• Functional Synergy: Deep experience driving alignment between sales and product marketing functions within an international business environment.
• Marketing Toolkit: Hands-on experience with digital marketing tools, including CRM, automation platforms, analytics, and event management.
• Regulatory Awareness: Familiarity with FDA and regulatory considerations as they relate to product messaging and marketing language.
• Communication Excellence: Exceptional storytelling abilities combined with strong communication skills across both global and U.S.-based teams.
• Entrepreneurial Drive: Ability to navigate the complexities of a fast-growing global organization with an entrepreneurial mindset, adaptability, and a proactive approach to independent problem-solving in an evolving market.
• Global Coordination: Strong organizational skills and the ability to coordinate and remain available for regular calls and virtual meetings with European colleagues, ensuring seamless alignment with the global team across different time zones.

• Proven experience launching European or global software brands within the U.S. market.
• Possess an existing network of contacts within the clinical laboratory, LIS (Laboratory Information Systems), or IVD (In Vitro Diagnostics) ecosystems.
• Familiarity with major trade shows such as ADLM (formerly AACC) and various regional laboratory associations.
• Ability to produce or coordinate high-quality thought-leadership content, including case studies, webinars, and white papers.
• Comfort and proficiency working within a distributed, multicultural environment across multiple time zones.

To apply, please contact: careers@ascentry.com 

The base salary for this position is tiered based on experience and qualifications:

• Mid-Level experience : $100,000 – $140,000 base salary.
• High-level experience : $140,000 – $160,000 base salary.